Brady identifies and protects premises, products, and people with high performance labels, printers, software, safety and facility identification products, wire identification and lockout/tagout products.  Brady helps customers create and maintain safer work environments and comply with regulatory standards. Brady’s high-performance materials clearly identify products, components and other assets, even in the most extreme conditions. Brady helps identify people and enhance security by ensuring the right persons are in the right places at the right time. Brady's core capabilities in manufacturing, precision engineering and materials expertise make it a leading supplier to the Maintenance, Repair and Operations (MRO) market and to the Original Equipment Manufacturing (OEM) market. Brady was founded in 1914 in Eau Claire, Wisconsin, as W.H. Brady Co., and renamed Brady Corporation in 1998. The company began selling products internationally in 1947. In 1984, Brady went public, with stock trading on the Nasdaq Stock Market, and in 1999, moved trading of its stock to the New York Stock Exchange, where it trades under the symbol BRC. At Brady, commitment to performance drives their business decisions every day.  They design their products and solutions to perform in ways that others simply don't. Their people perform in ways that regularly exceed expectations.  And Brady's focus and discipline as a company works toward solid, long-term performance for their customers and shareholders.  In short, the essence of Brady, and subsequently their brand is centered on "performance".